Creator growth #2

I read a book.

I don't particularly enjoy reading but this one caught my eye. It's called "Crushing It" by Gary Vaynerchuk. In the book, he emphasizes trying to document rather than create.

Creating content is much harder than documenting content because you have to use your creative ability, which takes time and energy away from you. Also, when you create content and it doesn't perform as expected it can be really frustrating. All of that time and energy for what? Invertedly, documenting takes away these negative emotions because you are just documenting something you would do anyways.

Some of the most successful influencers I know use the 80/20 method. Meaning that 80% of their content is just documenting their day-to-day life. And the other 20% of their content uses their creative ability.

On the other hand, documenting content is as simple as just pulling your phone out and hitting the record button. No prep work is needed. Use vlogging as an example, or makeup tutorials, gym routines, cooking, cleaning, etc.

Click here to check out Gary Vaynerchuk's explanation.

Try it out.